BIDspi is an integrated environment for media buyers to create, manage and analyze RTB campaigns. The platform consists of:

• A scalable high-availability trading platform capable of processing up to 20,000 requests per second
• A complete media buyer desktop with sophisticated tools including a targeting system with its own target definition language
• An AI based self-learning bidding “brain” with a complete set of features to ensure effective advertisement campaign, including:
  • Smart algorithms for bidding
  • Real-time optimization
  • Genetic algorithms to select market segments Data management and analysis